Blog
Blueprints, breakdowns, and build logs.
Growth
Turn Downloads Into Dollars: The Onboarding Secrets Behind Million-Dollar Apps
The psychology, flow structure, paywall design, and A/B testing insights behind onboarding that converts free downloads into paying subscribers. With case studies from Noom, Duolingo, and Rootd.
Product Design
The Addiction Playbook: How to Build Apps Nobody Can Delete
Dopamine mechanics, habit loops, psychological triggers, and the 12 exact mechanics behind products that become daily compulsions. With case studies from TikTok, Duolingo, and Tinder.
Blueprint
The Weekend App Blueprint
How I vibe coded a $25K/month app in 2 days. The exact 5-step process from idea to revenue — nothing held back.